Since 2008, McVay and Associates has been the leading source of competitive intelligence on the personal financial services market in Canada.
We track the market size and growth trends by product for the $3.4 trillion Canadian personal deposits, loans, mortgages and mutual funds market. We monitor market share and growth trends for the 48 banks and the 9 Trust and Mortgage Loan companies with personal offers in Canada.
And for the 20 largest banks and trusts and for the top 25 credit unions, we report on monthly share change trends by product and competitor as well as tracking strategies, advertising messages and relevant press releases.
We know who is winning and losing share and the reasons why.
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